Stop Sleeping Around Campaign
STOP SLEEPING AROUND
The Stop Sleeping Around campaign aims to get people to think about their mattresses by using humorous videos and photos of people being caught falling asleep in public – because they haven’t been sleeping well at night. The campaign is socially based, with an associated Facebook Page that is positioned as a support group for people who want help to stop sleeping around. The campaign also features a Twitter account and YouTube Channel. Mattress retailers are invited to join the campaign and utilize the Stop Sleeping Around marketing materials in their own efforts.
USING CAMPAIGN ELEMENTS IN A SOCIAL SETTING
Whether you actively upload videos to YouTube, create posts on Facebook, or just comment on what other people are doing in social settings, participating in today’s social world is a great way to increase brand engagement.
If you’re just beginning to experiment with social tools, start with a few simple activities:
The materials below can get you started. And if you’re looking for something more, let us know how we can help.
CAMPAIGN ELEMENTS
Click on the photo to download it, or download all now.
PHOTOS
Click on the photo to download it.
VIDEOS
Click on the video to preview it. Embed it by copying the code given at the end of the video.
The Stop Sleeping Around campaign aims to get people to think about their mattresses by using humorous videos and photos of people being caught falling asleep in public – because they haven’t been sleeping well at night. The campaign is socially based, with an associated Facebook Page that is positioned as a support group for people who want help to stop sleeping around. The campaign also features a Twitter account and YouTube Channel. Mattress retailers are invited to join the campaign and utilize the Stop Sleeping Around marketing materials in their own efforts.
USING CAMPAIGN ELEMENTS IN A SOCIAL SETTING
Whether you actively upload videos to YouTube, create posts on Facebook, or just comment on what other people are doing in social settings, participating in today’s social world is a great way to increase brand engagement.
If you’re just beginning to experiment with social tools, start with a few simple activities:
- Like the Stop Sleeping Around Facebook Page
- Add your own comments to our Facebook posts
- Join Twitter and follow the campaign @stopsleepnaround
- Subscribe to the YouTube channel and leave comments on your favorite videos
- Add a link from your website to the Stop Sleeping Around Facebook Page
- Embed a video or add a still photo to your website, with a link to BetterSleep.org for helpful tips on getting better sleep
- Tweet about the campaign videos and link to the YouTube channel
- Share videos and posts from the Stop Sleeping Around Facebook Page with your Facebook friends – encourage them to submit their own!
The materials below can get you started. And if you’re looking for something more, let us know how we can help.
CAMPAIGN ELEMENTS
Click on the photo to download it, or download all now.
PHOTOS
Click on the photo to download it.
Click on the video to preview it. Embed it by copying the code given at the end of the video.