Stop Sleeping Around Campaign

STOP SLEEPING AROUND

The Stop Sleeping Around campaign aims to get people to think about their mattresses by using humorous videos and photos of people being caught falling asleep in public – because they haven’t been sleeping well at night. The campaign is socially based, with an associated Facebook Page that is positioned as a support group for people who want help to stop sleeping around. The campaign also features a Twitter account and YouTube Channel. Mattress retailers are invited to join the campaign and utilize the Stop Sleeping Around marketing materials in their own efforts.


USING CAMPAIGN ELEMENTS IN A SOCIAL SETTING

Whether you actively upload videos to YouTube, create posts on Facebook, or just comment on what other people are doing in social settings, participating in today’s social world is a great way to increase brand engagement.

If you’re just beginning to experiment with social tools, start with a few simple activities:

If you already have a Facebook Page, website and/or Twitter handle, here’s where the real fun begins:


The materials below can get you started. And if you’re looking for something more, let us know how we can help.



CAMPAIGN ELEMENTS
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PHOTOS
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VIDEOS
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