SLEEP – WASTE OF TIME OR WELCOME RESPITE?

In a survey conducted in April 2015, the Better Sleep Council revealed that Americans are conflicted about sleep. A large majority understands that sleep is necessary to recharge, restore and refresh; however, when asked about their feelings toward sleep, their answers become more complex and polarized. The survey shows that the way sleep is framed influences the way people feel about it. When asked about how important sleep is, few view it as a waste of time. But negative feelings become more prominent when people are told how much of their lives are spent asleep.

Check out the survey data below, along with a press release summarizing the implications of the data.

Survey Details: Conducted in April 2015 with a statistically representative sample of U.S. adults (18+); a sample size of 1,000 yields a confidence interval of 95 percent +/- 3.1 percent. Age groups: Millennials (18-34), Gen X (35-54) and Baby Boomers (55+).

 

Americans understand that sleep is important

Q1. What does sleep mean to you? (Select only one.)

It’s necessary to recharge/restore/refresh

62%

It’s my favorite part of the day

14%

It’s necessary but elusive

9%

It’s a personal indulgence

6%

I don’t think about it

5%

It’s a necessary evil

3%

It’s a waste of time and I’m missing out on things

2%

 

Q2. If you can’t fall asleep at night, what are your go-to strategies to get some shut-eye? Select all that apply.

Watch TV

50%

Read a book/magazine

34%

Take a sleep medication

24%

Drink herbal tea/warm milk

20%

Take a bath

16%

There’s no hope

10%

Other (please specify)

10%

Get a new mattress

6%

Get new bedding

6%

 

But negative feelings become more prominent when people are told how much time they spend asleep

Q3. You will sleep for about one-third of your life. How does that make you feel about sleep?
(Open-ended question)

I like/love sleep; good/great/OK; grateful; restful; escape

33%

It’s needed; it’s needed to recharge your body, stay/look younger, healthy, reset your mind

24%

Wasted time/waste of my life; too much time lost; lose one-third of your life; depressed/sad; hate it; bad

15%

I don’t get that much/enough sleep; makes me want more/better sleep

10%

Important/more important; make the most of it; valuable; crucial

8%

Indifferent; doesn’t matter; nothing you can do about it

8%

I should sleep less; wish I had more time; wish I didn’t need so much; that’s a lot of sleep/time spend sleeping; very time-consuming; seems like too much; crazy; wow

7%

 

Q4. By the time you are 60 years old, you will have slept for roughly 20 years. How do you feel about that? (Select only one.)

I need to make it more of a priority than I do right now

28%

I can’t believe I’m about to waste 20 years of my life

24%

I wish I could sleep for 12 hours a day

23%

It makes me want to never go to sleep again

9%

Other (please explain)

16%