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ALEXANDRIA, Virginia – May 9, 2017 – Americans have trouble separating fact from fiction about sleep, according to a new study from the Better Sleep Council (BSC), the nonprofit consumer-education arm of the International Sleep Products Association (ISPA).
To coincide with May’s Better Sleep Month, the BSC looked at common misconceptions about sleep and whether Americans understand what’s correct – and what’s the stuff of legend.
Perhaps one of the most surprising misconceptions? 154 million Americans believe nothing’s really happening when they doze. Yet research shows the brain recharges during sleep and stays in an active state. Of those who believe sleep is passive, adults under the age of 50 (67%) are more likely to believe this compared to those older than 50 (51%.)
Other sleep myths still stumping Americans:
This month, the Better Sleep Council redesigned and updated their website to better educate consumers and to debunk common sleep myths.
“Most of us spend on average around 26+ years in bed, so it’s important for consumers to have an unbiased, unbranded resource on sleep and how to find a mattress that will help them get their best rest,” said Mary Helen Rogers, vice president of marketing and communications for ISPA. “Our newly launched website will help consumers get the information they need to do just that.”
About the BSC
The Better Sleep Council is the consumer education arm of the International Sleep Products Association, the trade association for the mattress industry. With decades invested in improving sleep quality, the BSC educates consumers on the link between sleep and health, and the role of the sleep environment, primarily through www.bettersleep.org, partner support and consumeroutreach.
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