Background and Methodology
Since 1996, the Better Sleep Council has conducted research to understand and track changes in consumer attitudes towards sleep and health, and their mattress purchasing decision-making.
The overarching objective of the research has been to inform the communication strategy of the industry, to educate consumers about the health benefits of sleeping on a quality mattress and the importance of regular mattress replacement.
The current research was conducted to inform a social media campaign on sleeping with a partner.
An online survey was conducted
February 14-15, 2023
Total respondents = 519
• Adults 18 years or older
• Residents of the U.S.
Key Findings
- Nearly two-thirds of adults share a bed with a partner at least once a week.
- Overall, adults are split on whether they get a better night’s sleep alone or with someone else—45% say they get alone and 45% say they sleep better with someone else.
- While most of those in a relationship and living with their partner say they get a better night’s sleep with a partner, one-quarter say they they sleep better alone.
- Most adults say that cuddling has many personal benefits for them, such as increasing their happiness and helping them feel emotionally close to their partner.
- Adults believe that cuddling has many other benefits as well, including eight in 10 who believe cuddling reduces stress and anxiety.
- Men are more likely than women to say they sleep better with a partner and that they enjoy cuddling.
- Men are also more likely than women to say that cuddling makes them happy, feel emotionally close to a partner and
that they sleep better when cuddling.
More details about sleep and partners can be found in the full report here: Sleep & Partners Report 2023
