Discover the factors that positively and negatively impact sleep in America.
2,000 surveys were fielded between April 10-18, 2019, among a representative sample of U.S. adults (age 18+), using a questionnaire lasting approximately 15 minutes. Sample size provides a confidence interval of ±2.19% at 95%. The sample was provided by Dynata, one of the largest online sample providers in the country.
Gender | % | Age | % | Generation | % | Region | % | |||
Male | 49% | 18-24 | 14% | Gen Z (18-22) | 8% | South | 37% | |||
Female | 51% | 25-34 | 19% | Millennials (23-38) | 32% | Midwest | 23% | |||
35-44 | 18% | Gen X (39-54) | 28% | Northeast | 21% | |||||
45-54 | 17% | Boomers (55-73) | 27% | West | 19% | |||||
55+ | 32% | Silents (74+) | 5% |
To identify the factors that are key drivers of sleep quality, a driver – or importance – analysis was conducted using Shapley regression. Similar to multiple regression, the technique estimates which variables best predict sleep quality. The technique is preferred when identifying the impact of potential drivers because it removes the correlation between variables (multicollinearity), which can understate or overstate the importance of some factors.
Factors analyzed included sleep environment, behavior before bed and in the bedroom, personal finances, relationships, hobbies, work environment, and feelings about current affairs.
The following provides the top, most significant factors that impact quality of sleep.
Those who rated their sleep as poor:
Those who rated their sleep as poor:
Those who rated their sleep as excellent:
Results pointed to differences between men and women. Stress and personal finances are affecting women’s sleep more than men’s.
Survey Details: Better Sleep Council June 2019
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