Survey: Americans Crave Sleep More Than Sex

Consumers report they’re nodding off in strange places, willing to sacrifice for better sleep.

A survey conducted in the first quarter of 2012 revealed some awakening facts about the typical American’s sleep habits. And who better to address the problem than the Better Sleep Council? Check out the details of the survey below and find out more about the solution to America’s sleeplessness by visiting BetterSleep.org or the organization’s consumer outreach project at facebook.com/StopSleepingAround.

Survey Details:
Conducted in first quarter 2012 with a statistically representative sample of U.S. adults (18+); a sample size of 1,000 yields a confidence interval of 95 percent +/- 3 percent.

Sleep-starved Americans crave sleep more than sex
  • 6 in 10 Americans crave sleep more than sex
  • Some admit to falling asleep during sex
  • Men crave sex (over sleep) more than women (58% vs. 21% women)
  • Women crave sleep (over sex) more than men (79% vs. 42% men)


Sleeping Around – Americans dozing off in strange places
  • 45% of Americans fall asleep someplace other than their mattress once a week or more
  • 1/3 of Americans are “sleeping around” more than once a week; 1 in 10 daily
  • 67% of Americans admit to falling asleep in other places every few weeks
  • Men are more likely to nod off or fall asleep somewhere other than their bed – on a daily basis (14% vs. 8% women)
  • When asked about strange places they’ve fallen asleep (open ended):
    • 1 in 10 admits to dozing off at work (double this if you include students)
    • 7% of Americans nod off in church
    • 7% admit to sleeping in the car (some of those while driving!)
    • 6% on public transportation
    • 4% on the toilet
      • Caught sleeping confessions:
      • Tree/roof
      • Stranger’s apartment
      • Walking
      • Casino
      • Swamp
      • Drag races
      • Yoga classes
      • Tank
      • Military formation
      • Saw horse


Not getting along with their best sleep companion: the mattress
  • As many Americans admit to hating their mattress as those who love it (8% : 7%)
  • 2 of 10 Americans don’t get enough quality time with their mattress (19%)
  • 2/3 of Americans are unsatisfied w/time spent on their mattress
  • The older people get, the older their mattress.
    • 28% of 18- to 34-year olds have a mattress older than 5 years old
    • 44% of 35- to 54- year olds have a mattress older than 5 years old
    • 54% of 55+ have a mattress older than 5 years old


Appendix
We asked over 1,000 American adults to admit to the strangest or most embarrassing place they’ve ever fallen asleep. And the results speak for themselves:

Description

Count

%

Work/on the job

123

12%

School/in class

98

10%

Church/church choir/Mass

69

7%

Public transportation: subway, plane, train,
bus, tour bus, zoo tram

56

6%

Car

49

5%

Movie/show/theater

37

4%

Toilet/bathroom

36

4%

Meeting

28

3%

Bed/at home (nothing unusual)

25

3%

Table/chair/bench/stool

21

2%

At a friend’s/relative’s

17

2%

While driving (car)

17

2%

Hallway/floor/doorway/ground

16

2%

Couch/sofa

16

2%

Bar

13

1%

Party

13

1%

Computer (in front of)/desk

11

1%

Doctor’s office/waiting room/exam room

11

1%

Play/ballet/musical show/opera

10

1%

Porch/yard/outside/front-back porch

9

1%

Beach/river coast

8

1%

Standing/standing in line/waiting/leaning

8

1%

During sex/while kissing

8

1%

Watching TV

8

1%

Lecture/workshop/training/initiation

7

1%

During conversation

7

1%

Bathtub/shower

7

1%

Restaurant

6

1%

Rock concert/jazz/orchestra

6

1%

Hospital room/emergency/waiting room

5

1%

Park

5

1%

Court room/jury duty

5

1%



And here’s a list of more strange places from the survey results:
  • Sporting event
  • Funeral
  • Description
  • Public
  • Recliner
  • Barber shop/nail salon
  • Tree (in)(under)
  • Lunchroom/cafeteria (work) (school)
  • Dentist
  • Airport
  • Amusement park
  • Walking (on sidewalk)
  • Campfire
  • Roof
  • Phone
  • MRI machine
  • Elevator
  • Wedding
  • Library
  • Stairs
  • On a TV show/on a movie set
  • On hood of car/on van
  • Therapy
  • Snow bank
  • Starbucks®
  • Stranger’s apartment
  • Window ledge (at hospital)
  • Ski lift
  • Under an interstate overpass
  • Casino
  • Bowling alley
  • Mall
  • Rest stop
  • Yoga class
  • Lobby (of a hotel)
  • Swamp
  • Military formation
  • Boardwalk bleachers
  • Bicycle shop
  • Tank (Army)
  • Parking lot
  • Ice fishing house
  • Top of dryer
  • Sawhorse
  • Lots of places
  • Car trunk
  • Under bed
  • Drag races
  • Vietnam
  • Tanning bed